Common brand applications

 

This section provides a comprehensive set of examples and tools to communicate on behalf of CU Anschutz Medical Campus in an intentional and meaningful way.

The strategy behind our branded communications system is simple: let the content speak, regardless of medium, audience or author. Clarify the complicated, put function over flair, and deliver solutions, not ornaments.

By consistently and thoughtfully integrating these tools into your workflow, you ensure that every communication is:

  • Unified – each element serves as part of a greater whole, and positively contributes to the CU Anschutz brand
  • Universal – each element is functional, welcoming and accessible to all audiences and viewers
  • Iconic – each element is focused in both design and functionality, making it immediately recognizable and memorable
  • Conversational – each element presents information in clean, clear and authentic ways, allowing us to communicate with audiences of all types and backgrounds

Please contact the professionals in University Communications for further direction and any questions related to these tools.

Why we need a system

CU Anschutz is an exciting, prestigious, diverse institution with many audiences, strategies and voices. To ensure that each unit's voice is able to be heard—and benefits from the equity and strength of the CU Anschutz brand—we must be strategic, cohesive and systematic in how we apply and leverage our collective communications efforts.