Creating branded materials


Here you'll find a comprehensive set of examples and tools to communicate on behalf of CU Denver in an intentional and meaningful way.


The strategy behind our branded communications system is simple:

  • Let the content speak, regardless of medium, audience, or author.
  • Clarify the complicated, put function over flair.
  • Deliver solutions, not ornaments.

By consistently and thoughtfully integrating these tools into your workflow, you ensure that every communication is:

Please contact University Communications for further direction.



Why we need a system

CU Denver is an exciting, diverse institution with many voices, moving parts, and audiences. To ensure that each unit's voice is able to be heard—and benefits from the equity and strength of the CU Denver brand—we must be strategic, cohesive, and systematic in how we apply and leverage our collective communications efforts.