The following questions and answers address common inquiries related to the university and campus brands.
In short, our brand = our reputation.
Branding is the process of strategically presenting and promoting our university through every point of internal and external contact, including message, tone, culture, opportunity, promise, and visual representation. Our brand is about much more than images, messages, and logos. It is the promise of who we are, what we do, and why it matters.
Internally, branding provides a foundation and focal point for effective communications, regardless of source, tactic, or content owner. It helps distinctive units and speakers share their message more quickly, efficiently, and coherently.
Externally, great brands build a loyal following by being intentional and consistent. They are instantly recognizable everywhere. They stand for something. They use a common language, despite having many speakers and voices.
Actively supporting our brand standards enables each campus unit to work more strategically and achieve a greater impact and reputational lift with a smaller investment.
Logos & Design Assets
Use by students is limited. Students may use university logos on posters for presentations and conferences, as long as the work being presented was conducted/researched/completed at the university.
Recent graduates may also use the marks on poster presentations recounting work they did while a student at the university.
Students employed by the university may incorporate university logos as needed for any official university-related communications or purposes.
No. The university seal has been reserved for official Board of Regents and commencement-related uses, including official university documents such as transcripts and diplomas.
Current university employees—including faculty, staff, and students—do not require permission to use approved logo artwork for official university purposes. Use for other professional purposes, including any personal uses, requires prior written permission from University Communications.
All third-party entities (individual, corporate, nonprofit, vendor, agency, peer, etc.), must obtain written permission from University Communications prior to any use of the university’s logos or identifying marks.
In all cases, uses must comply with current brand standards.
Yes, we will grant permission for a single use and ask that you abide by the logo usage policies and guidelines of the university. Please fill out the Other Request option on our Brand & Design Request form.
Approval will apply to a single request only. For any future or additional use of the logo, permission must be requested again.
No. All university marks represent the CU Denver campus and community. They should not be used for individual use outside of university communications.
Official university stationery—including business cards, letterhead, and envelopes—can be ordered through Printing Services.
Trademarks & Licensing
All third-party entities (individual, corporate, nonprofit, vendor, agency, peer, etc.) wishing to produce apparel, merchandise, and/or promotional items bearing University of Colorado names, marks, or identifying symbols are required to hold an active license through IMG Collegiate Licensing.
Look for the “Officially Licensed Collegiate Products” label. All licensed collegiate products are marked with this identifier in some form.
Merchandise produced by unlicensed vendors and/or without prior written authorization may be considered “counterfeit” and subject to all available legal remedies, including seizure of the merchandise.
Generally, all apparel and promotional items can be licensed. All licensing opportunities are considered and handled by CU’s Licensing Manager. Contact firstname.lastname@example.org for more information.
Institutional consolidation refers to the administrative merger between CU Denver and CU Anschutz Medical Campus, which was approved by the CU Board of Regents in 2004.
This merger increased administrative efficiencies and created economies of scale, by allowing certain administrative-focused groups—facilities management, information technology, human resources, etc.—to support both campuses, versus maintaining identical (and redundant) infrastructures at each.
Despite this internally focused merger, each campus maintains its own brand, personality, strategic priorities, and goals.
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