Visual identification for all university entities—including schools, colleges, administrative units, departments, divisions, programs, centers, and institutes—is accomplished through the use of unit signatures.

When to Use

General uses include academic materials, building signage, events happening on campus, campus life, and internal content.

School & College Signatures can be used for higher-level communications such as campaigns, recruitment,  social events, and promotional materials.

Available Configurations

Standard horizontal and centered unit signature options are available. For units with longer names, a stacked version of the mark is also available.

Left Aligned (Default)
Campus Signature Single Line

Campus Signature Single Line

Center Aligned
Campus Signature Condensed



For subunits, departments, or programs, signature marks can have an added “parent unit” affiliation line added to the signature to provide additional information.


Mark Construction - Unit Signatures that include a parent unit


All signatures come in full color, reverse color, black, and white.


Unit Signatures - Left AlignedReversed Color Brand Logo

Full Color (default)

Reversed Color
Standard Black Brand LogoStandard White Brand Logo



Clear space must always surround university marks to improve visual impact and ensure legibility. The minimum acceptable clear space is equal to the height of the CU icon as it appears in the mark.
Clearance Space - Unit Signature

Clearance space for all marks is defined by campus. Other campuses and the CU System office may have different clearance requirements. When unsure which standards to follow, default to the standard that defines the larger clearance space therefore both standards are met.


In order to ensure legibility, signature marks must never appear smaller than the sizes below:

Minimum Size

  • Do not stretch, condense, or distort the mark.
  • Do not replace or retype any part of the name.
  • Do not alter, reposition, or rescale the mark elements.
  • Do not use the CU icon or mark as a watermark, background graphic, or repeating pattern.
  • Do not add text or graphics to the mark.
  • Do not change the colors of the mark. 
  • Do not add strokes, drop shadows, gradients, additional styling, or visual effects.
  • Do not pair the mark with other graphics or logos

How to Apply These Marks


CU Denver's affiliation with the University of Colorado and its partner campuses is key to the strength of our brand. Any logos, wordmarks, typefaces, and other design elements that are not approved standards outlined in this website are strictly prohibited. The brand standards are carefully developed and applied in order to project a strong, consistent identity for CU Denver.