Logos & Marks / University Marks

Co-branding

A small number of CU Denver entities operate under the auspices of or in conjunction with external organizations, such as agencies of the federal government. These entities must receive permission from the Brand Identity Standards Board to pair a university mark with an external logo.

Campus Signature Single Line

Co-branded marks follow a standardized format, with the co-branded entity or organization’s icon appearing between the CU icon and wordmark. All co-branded mark artwork is created, managed, and maintained by University Communications. To request a co-branded mark or to send one for approval, please go to our brand and design request form.

Eligibility Requirements

To receive a co-branding exception:

  • There must be a permanent contractual relationship between the CU Denver entity and the external entity, or the entity must be a university institute approved by the Board of Regents.
  • The requesting entity must detail why using a custom logo or mark will further their business objectives more successfully than using the CU identity system.
  • The entity must submit a written recommendation from its chancellor.
  • The Brand Identity Standards Board must approve a co-branding exemption.

Usage Guidelines

These guidelines must be followed for approved co-branded logos:

  • The logo can be used only by groups that meet the requirements and have received approval from the Brand Identity Standards Board.
  • The logo may be used with or without an accompanying wordmark identifying the entity.
  • The logo may be used for marketing, communications, and promotional purposes, and on university cards or letterhead.
  • The co-branded logo must follow the same usage guidelines as standard university logo signatures.