Spirit marks should be used for content and engagement related to student life, the campus community, and school pride. These marks are not used for identification of CU entities or initiatives, or as replacements for CU Denver’s logo, campus, or unit signatures. The following guidelines apply to the CU Denver campus only.
CU Denver's spirit identity includes three approved spirit marks.
The shield spirit mark features the CU icon combined with a “leaping lynx” illustration, above the wordmarks Denver and Lynx. It is surrounded by a shield graphic that encompasses the Rocky Mountains at top and a stylized Denver skyline beneath.
The floating Lynx spirit mark features the same iconography and wordmark as above, but without the encompassing shield and skyline elements.
The CU Denver spirit identity also includes an approved illustration of our mascot, Milo the Lynx.
Spirit Marks vs Secondary Marks and Graphics
All spirit marks include an interlocking CU Icon. For that reason, they are held to the same application, pairing, and usage guidelines as university marks.
Secondary marks do not include the interlocking CU icon, so they have different usage guidelines. To learn more about secondary marks, go to our secondary marks page.
Use of CU Denver’s spirit identity is generally limited to expressions of student pride, student wellness, and/or CU Denver’s club sports program.
Incorporating CU Denver’s spirit identity into the name of campus events, initiatives, and awards is a great way to connect audiences with our culture. When used responsibly, it both strengthens our brand and provides a focal point for users.
Using CU Denver’s spirit identity, including our mascot Milo the Lynx, must receive prior approval from University Communications. To begin the approval process, complete and submit a naming proposal form..