Logos & Marks / Secondary Marks
Promotional Marks
Promotional marks have various uses, such as building pride and identity within a group or creating graphic treatments that call attention to the mission or goals of specific program or organization.
These marks are designed for both internal and external audiences. They should never replace official university marks but can be paired with them to create more of an impact.
Typical Mark Characteristics
Mark Construction
Best Practices
Because these marks are for promotional purposes, they often use more detailed graphics to draw attention.
- Keep the graphics simplified and focus on flat artwork, such as line art and textures. If the sub-brand graphics represent a school/college, make sure they align with the guidelines.
- Use CU Denver’s brand font.
- Use CU Denver brand colors.
Pairing with University Marks
Because these marks should always be paired with a campus or unit signature, unless spacing doesn't allow it, there is no need to include the name CU Denver in the mark itself. Be sure to visually separate the campus affiliation mark from the secondary mark.
Examples of Marks
Mission Statement Mark
Abbreviated Name Mark
Graphic Lockups
Application Examples
Usage Guidelines
All secondary marks should include specifications about mark construction and the details listed below. For files and guidelines, please contact University Communications.
Color Variations
All secondary marks should come in full color, reversed full color (when applicable), black, and white.
Minimum Sizes
Minimum sizes will be customized to each secondary mark based on the detail and legibility of the marks.
Clearance Space
Clear space will vary for each mark to ensure visual impact and legibility.