Secondary Marks / Campaign Marks /
CU in the City Marks
CU in the City represents our university's unique and vital role in downtown Denver, bolstered by the vibrancy of our students, faculty, staff, and community partnerships.
Our university is as much a part of the city as the city is a part of us. This point of pride inspires us to elevate ourselves and those around us. We are CU in the City.
When to Use
These marks should be used on high-level campuswide communications and audience-specific content relating to CU Denver's city and community involvement, student recruitment, and other prominent pieces. The CU in the City lockups can be paired with any CU Denver campus or unit signature but should never be paired with our brand logo or used on its own.
Available Configurations
Left Aligned (Default)
Centered
The CU in the City lockups combine two elements in an intentional and fixed arrangement. Together, these elements appear as a single component and may not be altered, replaced, or retyped in any way.
- CU Denver’s wordmark is a custom letterform using a combination of two-tone solid lettering for full-color marks and solid/outline styling for single-color marks.
- A stylized line illustration of the Denver skyline has set proportions to the wordmark.
All marks come in full color, reverse color, black, and white.
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Full Color (default) | Full Color (reversed) |
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| Black | White |
Clear space must always surround these marks, to improve visual impact and ensure legibility. The minimum acceptable clear space is equal to the height of the tallest building.
In order to ensure legibility, marks must never appear smaller than the sizes below:
- Do not stretch, condense, or distort the mark.
- Do not replace or retype any part of the name.
- Do not alter, reposition, or rescale the mark elements.
- Do not use the CU icon or mark as a watermark, background graphic, or repeating pattern.
- Do not add text or graphics to the mark.
- Do not change the colors of the mark.
- Do not add strokes, drop shadows, gradients, additional styling, or visual effects.
- Do not pair the mark with other graphics or logos outside the guidelines of this page.
Limited Use Colorway
In addition to acceptable color ways, the brand logo comes in CU Gold, for both configurations. Variations in the gold may be used only in special cases that have been approved by University Communications.
Tips for using this colorway
Only use on dark backgrounds for high contrast.
Use sparingly for high-level materials only.
CU in the City Wordmark
The stacked CU in the City wordmark is especially suitable for vertical signage, as evidenced throughout the physical campus. This mark should be used sparingly and only vertically. The files for this mark are available upon request by filling out the brand and design request form.
The wordmark comes in two colorways.
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Full Color (default) | Full Color (reversed) |
Clear space must always surround these marks, to improve visual impact and ensure legibility. The minimum acceptable clear space is equal to the height of the lettering in the mark. When paired with other brand assets, their clearance spaces trump the clearance space of this mark.
In order to ensure legibility, marks must never appear smaller than the sizes below:
- Do not stretch, condense, or distort the mark.
- Do not replace or retype any part of the name.
- Do not alter, reposition, or rescale the mark elements.
- Do not use the CU icon or mark as a watermark, background graphic, or repeating pattern.
- Do not add text or graphics to the mark.
- Do not change the colors of the mark.
- Do not add strokes, drop shadows, gradients, additional styling, or visual effects.
- Do not pair the mark with other graphics or logos outside the guidelines of this page.