Logos & Marks / Secondary Marks
Campaign Marks
Great campaigns follow a consistent theme, story, or purpose and promote a singularly focused idea or goal.
Campaign marks offer a consistent look to all marketing and communication tactics—such as email, print advertising, television advertising, pay-per-click, and social media—designed to reach a variety of audiences. They uniquely express CU Denver's identity.
Typical Mark Characteristics
Mark Construction
Best practices
- Keep graphic elements simple for quick identification
- Use CU Denver’s brand font
- Use CU Denver brand colors
Pairing with University Marks
Since these marks should always be paired with a campus or unit signature, there is no need to include the words CU Denver in the mark itself. Be sure to visually separate the campus affiliation mark from the secondary mark.
Examples of Marks
Campus Brand Campaign Mark
Student Scholarship Campaign Mark
Application Examples
Advertising
External signage such as billboards, building and transportation wraps, and street banners
Digital advertorials, social media ad buys, and
TV and radio spots
Marketing Materials
Brochures, postcards and, handouts
Event and promotional signage
Digital communications, such as email and newsletters
Usage Guidelines
All secondary marks should include specifications about mark construction and the details listed below. For files and guidelines, please contact University Communications.
Color Variations
All secondary marks should come in full color, reversed full color (when applicable), black, and white.
Minimum Sizes
Minimum sizes will be customized to each secondary mark based on the detail and legibility of the marks.
Clearance Space
Clear space will vary for each mark to ensure visual impact and legibility.