The work we do at CU Denver is vital. Our welcoming and entrepreneurial approach—and the impact of our teaching, research, and innovation—are purposeful and far-reaching. Our brand provides a platform for expressing our identity, through a unified voice, distinct narrative, and consistent visual vocabulary.
CU Denver’s key messages help direct and focus our communications.
CU in the City is more than just a tagline—it’s the essence of our brand. Learn more about how CU in the City permeates our brand logos, secondary marks, and marketing campaign.
Lynx Together highlights how we should do our part to keep our community healthy. By following public health guidance, CU Denver can safely enjoy on-campus learning, living, and working again. Messaging throughout the campaign serves as a good example of our tone of voice– positive, inclusive, and encouraging.
There are many attributes that set CU Denver apart from other universities. However, our name is a fundamental element of our identity. All departments must use our established university names in order to ensure name recognition and strengthen brand awareness.
Our Editorial Style Guide is a writing manual created to help writers in all schools and colleges communicate clearly and consistently. It includes voice and tone guidelines, as well as information on punctuation, grammar, style, and spelling. There is also an A – Z guide that answers common questions.