At CU Denver, we are one brand with many impactful stories to tell. Our brand is a valuable asset that represents CU Denver's reputation and community. It is composed of recognizable marks, a dynamic look and feel, urban personality, and devoted values. In the process of moving forward, we are honoring and learning from our past.
University Communications, in partnership with brand refresh working group, is thrilled to share that the first phase of the brand refresh project, research and discovery, is complete. The Lynx community is invited to hear research key findings firsthand and learn more about next steps for the brand refresh project by attending a community information session from May 2-5.
Over the course of the past three decades, the CU Denver brand has evolved to fit the needs of our internal and external community. As we move forward into the next era of the CU Denver brand, we will use our past as a foundation for the future.
We are embarking on a yearlong, inclusive process to refresh and relaunch the CU Denver brand. In September of 2021, we entered on a robust and comprehensive research and discovery phase that will provide a comprehensive brand positioning and messaging strategy.