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Tools & Resources

Marketing Strategies


Tool Cost Time to Implement Target
Craigslist Free ~ 1 week or less General Public
Campus emails Free ~ 1 week or less Faculty, staff, patients
Flyers $ ~ 1 week or less General Public
Direct Patient letter $ ~ 1 - 2 months Diagnosis specific
Clinic recruitment $ ~ 1 – 2 months Diagnosis specific
Health Fairs $ - $$ ~ 1 – 2 months General Public/Diagnosis Specific
Foundations $ - $$ ~ 1 – 2 months General Public/Diagnosis Specific
Newspapers (neighborhood) $$ ~2 – 4 weeks General Public
Social Media (Facebook, Twitter, Google ads) $$ ~1 week or less General Public
Newspapers (city) $$ - $$$ ~ 1 week or less General Public
Mass Mailing Service $$$ ~ 1 – 2 months General Public
Radio ads $$$ ~2 – 4 weeks General Public

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