To coincide with commencement-week activities, visitors may notice a higher CU visual presence around the Anschutz Medical Campus. A collaboration between the Offices of Integrated University Communications, Facilities Operations and Outreach and Events has resulted in new signage and banner installations, including both event-specific and semi-permanent placements.
New 'feather flag' banners will be flying high during commencement and convocation festivities, helping to identify the multiple celebrations and groups. These 13-feet tall banners combine a consistent university logo with a headline and color block keyed specifically for each of the schools, colleges and commencement-related events. The banners are reusable as needed, with an average lifespan of 3-5 years.
A more ambitious project is the installation of nearly 200 banners on pedestrian light poles throughout the campus. Featuring a mix of visual identity, strategic messaging and simple wayfinding, the banners are intended to remain a permanent fixture on campus, with plans to update them as needed on a quarterly basis.
“I like to think of the pedestrian banners as a multi-layered approach,” says Jeff Exstrum, the university’s brand manager. “They provide three things sorely needed at the Anschutz Medical Campus: general identification and brand awareness, thoughtful messaging supporting our mission and vision and general wayfinding to help our visitors navigate our still-evolving grounds.
“Both projects are perfect examples of the culture of collaboration and innovation that makes our university such a great place to be part of. Without it, I’m sure these would still be just doodles in someone’s notebook.”
For more information on these projects and other brand initiatives, please contact brand@ucdenver.edu.