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R. Bruce Money - Co-Chair

Steering Committee


 

 

 

 

R. Bruce Money - moneyb@byu.edu - 801-422-4535

Dr. Bruce Money is Director of the Whitmore Global Management Center, the BYU CIBER, and is the Fred Meyer Professor of Marketing and International Business at the Marriott School at Brigham Young University. He teaches international management, international marketing, and global business negotiations at the MBA and Executive MBA levels. His research focuses on international business-to-business marketing, services marketing, negotiations, and measurement/influence of national culture. He serves on the editorial review boards of Journal of International Business Studies, Journal of International Marketing, and the Journal of International Management. Prior to his academic career, he spent ten years in the marketing of financial services, most recently as VP of The Sakura Bank (now Sumitomo Mitsui), one of the world’s largest banks. He holds a PhD in marketing from the University of California Irvine, an MBA from Harvard Business School, and a BA from BYU.

 

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