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​SMS Application Vendor Comparison Matrix

This matrix can be used for the comparison of SMS service providers and platforms to help with the decision making process. It can be adapted and customized according to your feature checklists and implementation plan. 

​Vendor ​Message Personalization ​Auto-rely function ​Scheduling ​Conditional branch logic ​Data collection/ tracking ​Short/ long code ​Opt in/opt out ​Cost ​Contact
​Vendor A ​no ​no ​yes ​yes ​messages sent, received, bounces ​short code ​opt-in ​$0.10 per text ​John, 800-555-1212
​Vendor B
​Vendor C
​Vendor D