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Develop a Communication Strategy

​Engage the Audience in the Intervention Design


​A successful text messaging intervention will work with members of the target audience to learn their preferences. Audience members can offer feedback and input on the program idea, how many text messages they prefer, and times of the day or week they would like to receive messages. This feedback can be obtained iteratively, to gather input regarding specific messages and then tested as a system prototype. Researchers should be sure to test an entire system with as many users as necessary to reach information saturation prior to deployment. 




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