Dissemination and implementation (D&I) involves trans-disciplinary collaboration, utilizing theories, empirical findings, and methods from a variety of fields not traditionally associated with health research. Marketing has been cited as a relevant field for D&I research. This seminar will present key concepts and examples from healthcare and social marketing that are applicable to the challenges faced by D&I health researchers.
Specifically, Dr. Morrato will discuss:
- audience segmentation and targeting
- positioning and identifying the unique value proposition
- 4 P’s of the marketing mix (product, price, place, promotion