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Video from Elaine Morrato's Presentation

The Field of Healthcare Marketing: Implications for Dissemination and Implementation Practice


Dissemination and implementation (D&I) involves trans-disciplinary collaboration, utilizing theories, empirical findings, and methods from a variety of fields not traditionally associated with health research. Marketing has been cited as a relevant field for D&I research. This seminar will present key concepts and examples from healthcare and social marketing that are applicable to the challenges faced by D&I health researchers. Specifically, Dr. Morrato will discuss:

  • a​​udience segmentation and targeting
  • positioning and identifying the unique value proposition
  • 4 P’s of the marketing mix (product, price, place, promotion