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I-Corps@CCTSI uses 'Shark Tank' tactics to launch innovations

On the final day of the inaugural I-Corps@CCSTI short course, seven teams of students and faculty gathered in the Gossard Forum auditorium to present their business innovations—"Shark Tank" style—to a panel of academic and industry experts. “Shark Tank” is a popular TV show where people pitch business ideas to a panel of self-made millionaires and entrepreneurs.
The goal of this new course, sponsored by the Colorado Clinical and Translational Sciences Institute (CCTSI), is to guide teams of scientists through the early stages of customer discovery so they can test their business model hypotheses for their technology or innovation. Teams were given three weeks to conduct 30 interviews with potential customers and then present their learnings and next steps to the panel that included Elaine Morrato, DrPH, Colorado School of Public Health, David Charron, MBA, NSF I-Corps trainer, Berkeley Haas School of Business, and Richard Duke, PhD, of the Colorado Institute for Drug, Device and Diagnostic Development (CID4).