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Fighting the flu: Best time to take shot

DENVER, Colo. -
Peak flu season is in January, but we're already seeing advertisements for flu shots and have been for weeks. But how early is too early to get a flu shot? 
Dan Weaver has a pretty good reason for getting his shot.
"I've had the flu and i don't want to get it again,” Weaver recalls.
Now, he gets it every year, as soon as it's offered at his job.
"Anytime I get it as long as it's before say Thanksgiving-ish when you start seeing more flu cases I think anytime is probably good,” Weaver says.
When it comes to the flu vaccine, timing matters. Even though flu season starts around November, its not uncommon to see signs at retail pharmacies advertising flu shots right now.
Dr. Jean Kutner, Chief Medical Officer at University of Colorado Hospital, says the awareness is good.
“Flu season is not getting longer. We're definitely seeing marketing for shots starting a lot earlier than we used to.”
Still, Kutner says, it presents concerns.
"We don't want people getting the flu vaccine so early that it's maybe not active by the time that the flu actually hits,” Kutner says.