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MS in Marketing


The MS in Marketing degree is designed to provide the skill set necessary for you to succeed in middle (e.g., brand manager, advertising account executive) and upper level (e.g., CMO) positions in marketing, and for those who interface with an organization's markets (e.g., customer service or operations).

Choose a Predesigned Specialization

Or Design Your Own Degree

You may customize your MS in Marketing degree by completing three marketing electives.  A sample of your choices are listed below:

  • Sales and Sales Management MKTG6030
  • Integrated Marketing Communications and Brand Identity MKTG6070
  • Customer Relationship Management MKTG 6090
  • Strategic Product Marketing MKTG 6091
  • Internet Marketing MKTG 6092
  • Marketing in China MKTG 6094
  • Marketing Travel Course MKTG 6100
  • Marketing and Sustainability MKTG 6800
  • Marketing Internship
  • One or two non-marketing graduate courses (by petition)

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