MS in Marketing Specializations
Sports and Entertainment Marketing
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The sports business industry is one of the largest and fastest growing in the U.S. Add to that the burgeoning music, film, theater, television, cable, and other entertainment industries and you've got virtually limitless choices. Every one of those industries needs good marketers. The strong core of marketing courses in the MS Marketing program will give you the skills you need to hit the ground running with the specialized courses to teach you how to tailor your skills to the unique needs of the sports and entertainment industries.Requirements:
- Sports and Entertainment Marketing MKTG6820
Choose two of the following:
- Law and Negotiation in Sports and Entertainment Industries MGMT6832
- Sports and Entertainment Management MGMT6830
- Integrated Marketing Communications and Brand Identity MKTG6070
- Travel Study: London Calling: Global Sports & Entertainment Management MGMT6834