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Master of Science in Marketing (MS), University of Colorado Denver Business School, CU Denver

Business School, University of Colorado Denver
 

MS in Marketing Specializations

Marketing Research
​Marketing and survey researchers gather information about what people think, measure customer satisfaction and repurchase intentions, help companies decide what goods and services to offer and at what price, and detect up-and-coming trends. Marketing researchers need good quantitative skills, strong analytical skills, and a good understanding of marketing and buyer behavior. Many of our alumni got their starts in marketing research positions. According to the US Bureau of Labor Statistics, employment is expected to grow faster than average with the best job opportunities for those with an MS Marketing degree.

Requirements:

  • Data Analysis for Managers BUSN6530
​Choose two of the following:
  • Simulation Modeling DSCI6480
  • Business Applications of Data Mining BUSN6828 /DSCI6828
  • Integrated Marketing Communications and Brand Identity MKTG6070​​
  • Customer Relationship Management MKTG6090​
  • Database Management Systems ISMG6080
  • Business Intelligence Systems ISMG6220
  • Data Warehousing and Administration ISMG6480

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