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Master of Science in Marketing (MS), University of Colorado Denver Business School, CU Denver

Business School, University of Colorado Denver
 

MS in Marketing Specializations

Internet Marketing
​Are you interested in a degree that blends web development and application strategies with marketing? This, then, is the specialization for you. This specialization covers all aspects of internet marketing including the functions associated with web sites for marketing communication and customer support, one-to-one communication to many different receiving devices, marketing via social networks, consumer behavior insights based on offline and online data combination, inventory optimization through CRM-SCM integration, and a focus on ROI and associated performance metrics. With internet marketing poised to take off globally, especially in developing countries where consumers may not have access to the latest products in local stores, this is indeed the wave of the future.

Requirements:

  • Internet Marketing MKTG6092

Choose two of the following:

  • Integrated Marketing Communications and Brand Identity MKTG6070
  • Customer Relationship Management MKTG6090
  • Business Applications of Data Mining BUSN6828 /DSCI6828
  • Strategic Web Development ENTP6862
  • Database Management Systems ISMG6080
  • Website Development Practice and Technologies ISMG6240
  • Information Systems Security and Privacy ISMG6430​​​