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Master of Science in Marketing (MS), University of Colorado Denver Business School, CU Denver

Business School, University of Colorado Denver
 

MS in Marketing Specializations

High-Tech/Entrepreneurial Marketing
​The American economy was built on a spirit of innovation, hard work and entrepreneurship, and this is surely going to be the path that assures continued American dominance in the technology and business development fields. Most smart innovators know that, in addition to the financial and managerial aspects of a business, it is the marketing function that often makes the difference between success and failure. Whether your interest is in corporate entrepreneurship, and the development of high technology oriented innovations, or individual entrepreneurship and the development of a small business with minimal funds, knowing how to create and implement appropriate marketing strategies is fundamental to achieving your goals. This specialization allows you to focus on the type of new business creation path that best suits your aspirations while greatly enhancing your endeavor’s probability of success. If you aspire to be the next Bill Gates, this is a "must take" degree path for you.

Requirements (Choose one of the following):

  • Strategic Product Marketing MKTG6091 OR
  • New Concept Development ENTP6842

Choose two of the following:

  • Sales and Sales Force Management MKTG6030
  • Integrated Marketing Communications and Brand Identity MKTG6070
  • Strategic Product Marketing MKTG6091
  • Internet Marketing MKTG6092
  • Corporate Entrepreneurship ENTP6021
  • ​Building Biotechnology ENTP6801
  • The Business Plan ENTP6020
  • International Entrepreneurship ENTP6826
  • New Concept Development ENTP6842​​