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Master of Science in Marketing (MS), University of Colorado Denver Business School, CU Denver

Business School, University of Colorado Denver
 

MS in Marketing Specializations

Brand M​anagement and Marketing Communications
​​Are you interested in a career in advertising, promotions, or public relations? How about furthering your career in marketing management? Advertising, promotion, and public relations managers are creative, highly-motivated individuals who are flexible and yet can meet a deadline. You will need good verbal and written communication skills and the ability to work well with people. Similar talents are needed by those involved with brand management. This task is central to all marketers, especially those involved with perceptual positioning and the deliverance of positions in a target market (e.g., those working in any phase of market communication and R&D) The US Bureau of Labor Statistics reports that, because of the high visibility of these positions, these managers are often prime candidates for top C-level positions. The job outlook remains promising but competition will be keen and the best opportunities will go to those with an MS in Marketing or an MS Marketing /MBA dual degree.

Requirements:

  • Integrated Marketing Communications and Brand Identity MKTG6070

Choose two of the following:

  • Sales and Sales Force Management MKTG6030
  • Customer Relationship Management MKTG6090
  • Strategic Product Marketing MKTG6091
  • Internet Marketing MKTG6092
  • Sports and Entertainment Marketing MKTG6820
  • Marketing and Global Sustainability MKTG6830
  • Stratigic Web Development ENTP6862​