Marketing and survey researchers gather information about what people think, measure customer satisfaction and repurchase intentions, help companies decide what goods and services to offer and at what price, and detect up-and-coming trends.
Marketing researchers need good quantitative skills, strong analytical skills, and a good understanding of marketing and buyer behavior. Many of our alumni got their starts in marketing research positions.
According to the US Bureau of Labor Statistics, employment is expected to grow faster than average with the best job opportunities for those with an MS Marketing degree.
You will take Marketing degree requirements, and you will further your Marketing education by using your electives to take classes in subjects such as
- Data Analysis for Managers
- Simulation Modeling
- Business Applications of Data Mining
- Integrated Marketing Communications and Brand Identity
- Customer Relationship Management
- Database Management Systems
- Business Intelligence Systems
- Data Warehousing and Administration