Skip to main content
Sign In

Master of Science in Marketing (MS), University of Colorado Denver Business School, CU Denver

Business School, University of Colorado Denver
​​​​​
 

Careers | MS in Marketing


MS in Marketing: Careers

The MS in Marketing degree prepares graduates for a variety of exciting careers in marketing and management. Our graduates go on to pursue fulfilling careers in advertising, market research, services marketing, brand management and many other disciplines.


Mean annual wage for advertising,
promotions, and marketing managers
in 2015​
The Bureau of Labor Statistics.

With about 1,880 jobs in the Denver market alone, there is a high demand for marketing skills. Out of 538 Denver professions, five marketing occupations rank in the top 20 for average pay in the Denver market. *

Career Options

Managerial

Occupation

Job summary

MEDIAN PAY

Advertising, Promotions, and Marketing Managers

Plan programs to generate interest in products or services. Work with art directors, sales agents, and financial staff members.

$124,850

Public Relations Managers

Plan and direct the creation of material that will maintain or enhance the public image of their employer or client.

$104,140

Fundraising Managers

Coordinate campaigns that bring in donations for organization.

$104,140

Purchasing Managers

Plan, direct, and coordinate the buying of materials, products, or services for wholesalers, retailers, or organizations. Oversee the work of procurement-related occupations including buyers and purchasing agents.

$108,120

Sales Managers

Direct organizations’ sales teams. Set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

$113,860

Top Executives

Devise strategies and policies to ensure that an organization meets its goals. Plan, direct, and coordinate operational activities of companies and organizations.

$102,690

Bureau of Labor Statistics 2015



Other

Occupation

Job summary

median pay

Management analysts

Propose ways to improve an organization’s efficiency. Advise managers on how to make organizations more profitable through reduced costs and increased reve​nues.

$81,320

market research analysts

Study market conditions to examine potential sales of a product or service. Help companies understand what products people want, who will buy them, and at what price.

$62,150

Buyers & purchasing agents

Buy products and services for organizations to use or resell. Evaluate suppliers, negotiate contracts, and review the quality of products.

$59,620

public relation specialists

Create and maintain a favorable public image for the organization they represent. Design media releases to shape public perception of their organization and to increase awareness of its work and goals.

$56,770

Fundraisers

Organize events and campaigns to raise money and other donations for an organization. Design promotional materials and increase awareness

$52,970

Meeting, convention, and event planners

Coordinate all aspects of events and professional meetings. Arrange meeting locations, transportation, and other details.

$46,840

Bureau of Labor Statistics 2015

Business Career Connections

The Business Career Connections (BCC) office assists Business School graduate students by developing partnerships with local employers. The office facilitates introductions and provides personalized support in the job search process.

Designed to supplement existing services available through the Career Center, BCC takes professional connections to the next level. It is a resource for networking students with strategic employers in the business community. Due to its relationships, BCC is constantly aware of new-to-the-market job openings and can help connect students to internships, part-time and full-time career​ opportunities.

*Denver Business Journal, 2015

​​
​​​​​

© The Regents of the University of Colorado, a body corporate. All rights reserved.

Accredited by the Higher Learning Commission. All trademarks are registered property of the University. Used by permission only.