Marketing is about building long-term relationships between your firm and those who buy its offerings. Just how important is marketing to a firm’s success? Well without it there would be no way to communicate with current or potential customers and no revenues. That’s right, all of a firm’s revenues flow through the marketing function and the way a firm communicates with its markets is through its offerings.
Given its critical roles in the success of any firm you might want to develop a deeper understanding of the issues it addresses and a more complete toolkit for analyzing its impact. This is what an MBA degree with a Marketing specialization from the University of Colorado Denver is designed to do. Your MBA-based Marketing specialization will give you the skills and confidence needed to effectively manage a firm and in particular those aspects associated with building profitable, long-term, business relationships.
Since Marketing is such a broad area that affects many aspects of business we provide you considerable flexibility to select courses that are appropriate for your chosen career. In fact, we recommend that before selecting your marketing electives you speak with one of our marketing professors for additional insights on which courses are better suited to your situation. To earn the Marketing specialization as part of your MBA degree you will need to take four marketing classes, two are determined by us and two are of your choosing.
You will complete:
- Marketing Strategy MKTG6010
- Marketing Research MKTG6050
And choose any two MKTG 6000 or higher courses.
Explore the array of core and elective courses offered by the marketing department here.