Marketing is more than a glossy image in Vogue. Your BS in Business Administration with a marketing degree from the University of Colorado Denver gets you behind the scenes. How do you identify buyer behavior, or customer satisfaction? How does one produce an award winning internet campaign or find the perfect price point?In most organizations marketing is a major business area which may include
- personal selling and sales management
- advertising and sales promotion
- public relations
- marketing research
- physical distribution
- product management
- market management
- marketing information systems
- retail management
Requirements for the Marketing
In addition to the Core requirements for the Bachelor of Science in Business Administration, you will take the following courses:
Foundation
- Legal Issues for Entrepreneurs, BLAW4120
- Organizational Design, MGMT4370
Required courses
- Marketing Research, MKTG3100
- Applied Marketing Management, MKTG4050
Elective courses*
choose three
- Buyer Behavior, MKTG3200
- Advertising, MKTG4000
- International Marketing, MKTG4200
- Asian Business Development and Marketing, MKTG4500
- International Transportation, MKTG4580
- Personal Selling and Sales Management, MKTG4700
- Special topics in Marketing, MKTG4950
*excluding any used to satisfy the international business or diversity requirements
Please see the course catalog for course descriptions.