Course Description
Make innovation happen. The most important skills to drive innovation are the strategic thinking, the judgment and the visionary leadership to persuade investors, customers, employees, and suppliers, to believe in the vision. Create the breakthrough ideas that will dazzle customers, transform the business model and stun your competitors.
- Instructor: Anthony Gonsalves
- Sample Syllabus
- Online Course Offering
3.0 Credit Hour Course (16 Weeks)
- Offered Fall Semester
Overview
This course is designed to help students learn about best practices in corporate entrepreneurship & innovation. Innovation is not just about technology and products. Leading companies are creating competitive advantage by innovating in areas previously considered outside the scope of conventional innovation. For example, innovations in core processes (Toyota – just-in-time inventory) & organization structure (Manpower – temporary staffing) or the creation of leverage in partnerships and networks (McDonald’s – franchising) have created billions of dollars in shareholder wealth.
This course will cover a comprehensive model to systematically identify opportunities for innovation, using case studies to illustrate the potential. Finally, the course includes a capstone project that pulls together the entire innovation process into a practical exercise. This course is offered online.