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University of Colorado Denver Business School, offering Bachelor, MBA, MS, and PhD degrees

Business School, University of Colorado Denver
 

Strategic Web Development

ENTP 6862


 

Course Description

Design and create a web presence that will support the purpose of the organization and help fuel the growth of the venture. Discover the importance of website visibility to new business operations. Learn how to best utilize search engines, social networks, blogs and other online tools to support and promote your business.

  • Instructor: Dawn Gregg
  • Sample Syllabus
  • 3.0 Credit Hour Course (16 Weeks)
  • Online and Hybrid Course Offering
  • Offered Spring Semester

Overview

Design and create a web presence that will support the purpose of the organization and help fuel the growth of the venture. Discover the importance of website visibility to new business operations. Learn how to best utilize search engines, social networks, blogs and other online tools to support and promote your business.
You will learn how to:

  • Design and build a professional credible web site/presence
  • Use e-marketing tactics and strategies
  • Analyze the success of your website