Course Description
Create a viable business plan for your new ventures. Explore financing options for starting your businesses. Scan new business opportunities, review case studies, learn from the experiences of entrepreneurs and investors who have been through the process. Write your business plan, either individually or with a team of others.
- Instructor: John Ruhnka
- Sample Syllabus
- 3.0 Credit Hour Course (16 Weeks)
- Offered Spring Semester
Overview
This course teaches the process and the key steps for preparing a business plan for a new (or existing) business venture. A business plan is an essential tool in planning an entrepreneurial venture and integrates an analysis of the potential demand for the product or service and the potential customers, identifying and generating critical competitive advantages, the proposed marketing, pricing and competitive strategy, how the product or service will be produced; the proposed legal structure and financing sources for the new venture, generates the projected financial results, and describes the team needed to manage the business.