- Diffusion of products
- Service switching
- Macromarketing issues
- International market entry strategies
This is a large-scale project that monitors the Colorado manufacturing economy, similar to Purchasing ManagersThe preparation for this project, including organizing the databases, writing computer programs and organizing trial runs took all of 1997, and the project became a reality in early 1998. Since then, it has been conducted every month.
The project involves emailing over 600 questionnaires every month, collecting data, coding data, running the computational analysis, organizing the results, and writing a commentary to be sent to the Denver Business Journal. Further, once every two to three months, I visit the local NAPM conference, and I sometimes, with the assistance of student volunteers, promote the university and the project at the conference and try my utmost to increase response rates. I am solely and completely responsible for data collection and the results.
Since Colorado is a largely service economy the local PMI reflects only a small part of the overall Front Range economy. In summer 2002, I began work on the non-manufacturing index, which now also gets published monthly in the Denver Business Journal. This project is almost identical in procedure and complexity to the NAPM project mentioned above; however, since the Colorado economy is primarily service-based in nature, it is likely to assume a more important role. The data collection procedure is also as elaborate and time consuming as the NAPM project. This project too was converted to the online platform in 2009.