Willoughby is an assistant professor at The Edward R. Murrow College of
Communication at Washington State University. She has a doctorate in mass
communication and a certificate in interdisciplinary health communication
from the University of North Carolina at Chapel Hill.
research focuses on health communication strategies with an emphasis on adolescents
and mobile technologies. Her recent work has focused on adolescents' use of technology
for sexual health information, specifically examining the North
Carolina BrdsNBz sexual
health text message service.
Willoughby has published research in journals such as Health Education & Behavior, Journal of Health Communication,
Health Education Research, Health
Communication and others. She previously worked as a research public health analyst (contractor)
with the Center for Communication Science at RTI International.