By Ruta Banyte
On October 26, 1968, the station KMIR signed on as Palm Springs second outlet in Palm Springs after ABC affiliated KPBM-TV. It broadcast a high definition digital signal on UHF channel 46 from a transmitter on Edom Hill in Cathedral City. John Conte, an actor, owned the station along with the El Mirador Hotel in Palm Springs which is where the call letters come from. The station produces a nightly prime time newscast but does not operate a weather department which the sister station ABC provides. It also provides catchy slogans such as “You’re Choice for Local News,” and “Right Here. Right Now.” Palm Springs adding a second news station signifies the increased diversification of media ownership into local markets, which has its roots in the 1940’s rise of television news broadcasting.