In the summer of 2007 the Colorado Center for Community Development partnered with the Colorado Department of Transportation to undertake a study of tourist travelers on Colorado’s nationally designated America’s Byways. Over the course of the summer three researchers from the University of Colorado Denver conducted surveys on nine of the state’s ten nationally designated scenic byways.
The objective of the study was to gain a better understanding of who is traveling the state’s scenic byways. Such information can, in turn, be used by tourism officials, byway coordinators and local officials to better market their towns, sites and byways to potential travelers. Additionally, the study sought to establish a baseline that can be used for comparison with future data collection efforts. Baseline data can help to assess changes in byway travelers over time, and to assess the degree to which marketing efforts are affecting changes in the number and composition of byway travelers.
Comprehensive Document for Colorado Scenic Byways Market Niche Study
Surveys were administered at multiple locations along each of the following scenic byways: