As the internet continues to evolve, two powerful trends have emerged that are driving most current development – social media and robust mobile devices [e.g. smartphones and tablets]. We aim to help schools, colleges, departments and units stay on top of new media strategies, practices and procedures. As such we have been compiling a variety of resources to help guide you through the mobile and social web.
Social media and mobile technology should both be utilized as part of a broader communication plan and used to:
- Provide easy access to university content and other content relevant to the institution's disciplines.
- Showcase the university and help build relationships with key audiences.
Ready to start considering these powerful new media tools? Begin here: Establishing your new media strategy.