University Communications

Social media has become the #1 activity performed online. For businesses, social media is about developing meaningful relationships with customers and prospective customers in more social/personal ways. That’s not a “wave the magic wand” scenario. You have to create engaging content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really take hold.

Because of the amount of time and effort, and therefore cost you could invest in social media, it is important to first determine your marketing and communication goals. Once your business objectives are clear, evaluate which social media channel will best support you in achieving your goals – they are certainly not ‘one size fits all.’

Learn more about:

• Establishing your social media strategy
• University social media guidelines & best practices
• Social media accounts
• Resources

The second major development in the worldwide web is its portability. Smartphones and tablet computers like the iPad have brought the web out of the office and into the world. This bears with it technological limitations from slower browsing speeds and smaller screens, but also an opportunity for deeper engagement by delivering content through another channel wherever/whenever a user wants it.

On a mobile device, content can be delivered through mobile applications, mobile websites, or Simple/Multimedia Messaging Services [SMS/MMS]. Like social media, mobile technology is far from one size fits all. You should first establish your business objectives, hypothesize about the technological prowess of your audience, then determine which mobile technology you will leverage.

Learn more about:

• Establishing mobile strategy
• University mobile media guidelines
• Resources