Because social media blurs the line between personal voice and institutional voice, the university has created these guidelines to clarify how best to protect personal and professional reputations when participating.
As an extension of the real world, these Social Media Guidelines support many existing university policies, University of Colorado Regent laws, policies and guidelines, and Federal, State and local laws that apply to real world behavior. In both professional and institutional roles, employees need to adopt a common sense approach and follow the same behavioral standards online as they would in real life, and are responsible for anything they post to social media sites either professionally or personally.
For these purposes, ‘social media’ includes but is not limited to social networking sites, collaborative projects such as wikis, blogs and microblogs, content communities and virtual communities.
If you have any questions, or need consultation in establishing your social media presence, contact the university Social Media Marketing Manager.
Download a PDF of these guidelines.