Same as any other marketing initiative, it is critical to set solid strategies ahead of any social or mobile media campaign. Reflect on your overall marketing/business objectives, and analyze how new media strategies can help you achieve them. It is not adequate to launch into these ventures simply because ‘everyone else is doing it.’
Given the very distinct nature of each form of new media, your strategy in either arena needs to take into account very unique considerations:
The final aspect of your new media strategy to consider is measurement. Whether mobile or social, implementing these new media tactics can bear some significant cost (don’t be fooled by many social media sites’ free accounts – you’ll invest a lot in employee time). Set incremental goals toward achieving your business objective, and establish metrics to measure your progress toward those goals.
Contact the university Mobile & Social Media Manager for questions or consultation on your new media strategy.