Because mobile media channels have unique technological specifications and privacy concerns, the university has created these guidelines to clarify how best to protect personal and professional reputations when participating.
These Mobile Media Guidelines support many existing Federal, State and local laws that apply to mobile marketing, as well as industry guidelines and best practices as defined by the Mobile Marketing Association.
For these purposes, ‘mobile media’ includes but is not limited to messaging and/or other content delivered on a mobile device [cell phone, tablet, etc]; and scan-able tagging used to deliver content to a mobile device [QR codes, SnapTags, etc].
If you have any questions, or need consultation in establishing your mobile marketing practice, contact the university Social Media Marketing Manager.
You can also download a copy of these guidelines here.