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Brand Identity Standards

Brand Identity Standards


Video and Animations

This page of the university brand website is currently in development; please bear with us as we finalize updates to better serve our community.

General Video Technical Guidelines:

Videos for use on the university website should be uploaded to either YouTube or Viddler.

The acceptable file formats are:

  • .MPEG4
  • .MOV
  • .AVI
  • .WMV
  • .FLV

We prefer hi-res and deinterlaced video at a 16:9 aspect ratio.

Here are our recommendations when publishing the video:

  • Mp4 video format\container (or FLV)
  • h.264 codec
  • Bitrate of 256 kbps for audio (MP3 or AAC)
  • Bitrate of 600 kbps for video (Optional)
  • Resolution of 720X480 for 4:3 aspect ratio
  • Resolution of 1920X1080 or 1280X720 for 16:9 aspect ratio
  • Max file size 1GB
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