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Brand Identity Standards

Brand Identity Standards


 

Expression Principles

Guidance and best practices for promoting the university brand and mission through multiple media and expressions


Expression principles refers to the guidelines and best practices we use in applying our core identity and contextual identity elements across the myriad methods and types of expression. These principles ensure that our brand, message and goals remain consistent, regardless of audience, strategy or method.

The following pages provide detailed guidelines and best practices for our most common expressions:

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Stationery System

For many, our business cards and letterhead serve as a first - and lasting - impression of who we are.

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Presentations

Presentations – including both visual presentation and delivery – are an excellent way to showcase our brand personality.

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Video

Video is fast becoming the preferred method for reaching our audience and telling our story in an honest and relevant manner.

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Websites

Our web presence is the most common way most of the world connects with our university. It provides an unparalleled opportunity to show who we are, what we do and why it matters.

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Social Media

Social media serves as one of th​e most powerful forms of honest, relevant, two-way communication and storytelling for our brand.

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