Skip to main content
Sign In

Brand Identity Standards

Brand Identity Standards


The University Seal

Official seal

Official University SealThe official university seal (with Greek lettering as part of the interior design) lends authenticity to documents that emanate from the university, particularly in its corporate capacity. It is used primarily on diplomas, official transcripts, written agreements and contracts, and certification of Board of Regents actions. It is also used on the president’s chain of office, the university mace, commencement programs, regent regalia, and print and electronic publications of the Board of Regents.

The offices of admissions and records on each campus are authorized to use the official seal on documents requiring authentication and containing information drawn from official records of the university.

Use of the official seal for purposes other than those described above is prohibited.

The secretary of the Board of Regents is the custodian of the official seal and maintains discretion as to its use.

Commercial seal

Commercial University SealThe commercial seal (English lettering as part of the interior design) has limited application and should not be substituted for approved university marks on business collateral (stationery, envelopes, etc.), web pages, electronic applications, print pieces, signage, vehicles or apparel. Its use is reserved for approved signage and podiums.

All other uses of the commercial university seal must receive advance approval by the University Brand Identity Standards Board.

For any questions or elements not covered here, please review the Brand FAQ or contact us at

University of Colorado Denver

© The Regents of the University of Colorado, a body corporate. All rights reserved.

All trademarks are registered property of the University. Used by permission only.