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Brand Identity Standards

Brand Identity Standards


Protecting the Logo

Implementing university logos in a consistent and thoughtful manner contribute to the overall awareness and recognition of our universtiy and its identity.

The following guidelines apply to all university logos and marks:

General Usage Guidelines
Minimum Size
Minimum Clear Space
Use of the CU logomark as a stand-alone element

Whenever possible the CU logomark should be used with the official wordmark of the entity it represents. However, there are a select set of circumstances where the logotype is not practical or legible. Under these circumstances, the CU logomark may be used as a stand-alone element.

Common acceptable uses:

  • Lapel pins
  • Hats
  • Limited embroidery (fronts or sleeves of polo shirts and jackets, fronts of vests, etc.)
  • Select promotional items (golf balls, tees, pens, etc.)
  • Event banners or flags in which the full logo is hard to read from a distance
  • Press backdrops
  • Way finding signs and door plates
  • Large building signs
  • Official systemwide programs, i.e. CU Health Brand

The stand-alone CU logomark may not be used for:

  • Campus specific programs or events
  • As a design element in any print or online application
  • Distorted, ghosted or used as a pattern or watermark in business and marketing collateral
  • As a stand-alone element for social media icons

All proposed uses of the stand-alone CU logomark should be approved by the Brand Manager and/or the CU Brand Identity Standards Board.


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