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Brand Identity Standards

Brand Identity Standards


Named School/College Logos

Schools or colleges that have received contributions that allow naming of the school or college for a donor or benefactor (as approved by the CU Foundation and Board of Regents) feature a distinctive typeface and slight wordmark adjustment for the donor-named element.


Donor-Named logo signature options 


In all other respects, donor-named schools and colleges follow the standard guidelines for logo signatures.

This treatment applies to schools and colleges only. Other university entities - including programs, departments, centers and institutes - must follow the standard guidelines.

For more information or assistance with logo signatures for donor-named schools or colleges, please contact your communications director or the university Brand Manager.

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