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Brand Identity Standards

Brand Identity Standards


School, College and Unit Logos

Logos for university groups – also known as logo signature extensions – follow a standardized and consistent visual hierarchy that supports the University of Colorado brand while providing a clear and strong unit or group identifier. Eligible groups include all schools, colleges, academic and administrative units, departments, programs, centers and institutes.

CU unit logo architecture

Unit logos include two elem​ents: the CU logomark, and a wordmark listing (in reverse hierarchical order) unit or group name, followed by the university and campus affiliation. These components are always placed in a fixed relationship and should never be altered, modified or redrawn.

Unit logos are available as horizontal, vertical and centered lockups in 4-color, spot-color, grayscale and black & white variants. The two-line, color horizontal signature is the preferred treatment for most applications.

Unit logos are standardized throughout the University of Colorado system. Non-standard or custom marks of any kind - with the exception of those groups who have received a co-branding exemption - are not permitted.

Logo downloads are available for current university employees in the Assets and Downloads section.

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