The brand equity for all university units, schools and colleges rests with their affiliation with the University of Colorado and its campuses. Subidentities (including logos, wordmarks, typefaces and alternate design elements other than those officially approved) detract from the university’s ability to project a consistent, coordinated identity. Therefore, any and all logos, wordmarks and alternate identities that deviate from the approved CU brand identity standards are prohibited.
A small number of entities at the university operate under the auspices of, or in conjunction with, external entities such as agencies of the federal government. Those that do may be granted use of the external entity’s logo in conjunction with the university logo, as approved by the University Brand Identity Standards Board.
Co-branding Usage Guidelines
- Approved co-branded logos may only be employed by those
groups that meet requirements and have received
approval from the University Brand Identity Standards
Board and the CU president.
- Approved co-branded logos may be used for marketing,
communications and promotional purposes.
- Approved co-branded logos can be used with or without an
accompanying wordmark identifying the entity.
- Approved co-branded logos may be used on university business
cards or letterhead.
- In all other aspects, co-branded logos follow the same usage
guidelines as standard university logo signatures.
Co-branding Eligibility Requirements
In order to receive a co-branding exemption, the following eligibility requirements must be met:
- Entity must have a permanent contractual connection
establishing them as a joint entity between the university and an
outside entity or be a university institute that has been approved by
the Board of Regents.
- Entity must detail why the inclusion or utilization of a
custom logo or mark will benefit their business objectives more than
using the standard CU identity system.
- Entity must receive a recommendation from its chancellor.
- The University Brand Identity Standards Board must approve a
For any questions or elements not covered here, please review the Brand FAQ or contact us at firstname.lastname@example.org.