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Brand Identity Standards

Brand Identity Standards


Official Colors

Color is an important part of our brand, and is integral to promoting our identity and raising awareness.

Our official colors are black and gold. They are consistent throughout the entire University of Colorado system, and provide a clear visual connection to our brand platform, attributes and heritage.

CU Black

Pantone Pro. Black C
CMYK 0/0/0/100
RGB 0/0/0
Hex #000000

CU Gold

Pantone 466 C
CMYK 0/10/48/22
RGB 207/184/124
Hex #CFB87C
Apparel/Embroidery: Vegas Gold

To maintain brand consistency, it is essential to reproduce our colors accurately. Please reproduce our colors using only the follow the official color values shown above.

Along with an official logo, ALL university visual media and expressions must include the official colors.

University of Colorado Denver

© The Regents of the University of Colorado, a body corporate. All rights reserved.

All trademarks are registered property of the University. Used by permission only.