Color is an important part of our brand, and is integral to promoting our identity and raising awareness.
Our primary colors are CU Black and CU Gold. They are consistent throughout the entire University of Colorado system, and provide a clear visual connection to our brand platform, attributes and heritage.
Pantone Pro. Black C
Pantone 466 C
To maintain brand consistency, it is essential to reproduce our colors accurately. Please reproduce our colors using only the follow the official color values shown above.
Along with a brand-compliant logo signature, all university visual media and expressions should include the primary colors.
Supplemental and/or expanded colors are also available as part of our contextual color system. These colors should not be used as a replacement for the primary colors, but rather to augment and expand the range of visual expression.