Brand Identity Standards

For news, eve​​nts or communications by or about academic or administrative units serving the Denver Campus only:

Full name/first use:

University of Colorado Denver

Short name/subsequent use:

1. CU Denver
2. Denver Campus
   (used only when comparing or contrasting the Denver and Anschutz Medical Campuses)​

School/College/Unit first use:

University of Colorado Denver School of ____________.

School/College/Unit subsequent use:

CU Denver School of ____________.

For news, events or communications by or about academic or administrative units serving the Anschutz Campus only:

Full name/first use:

University of Colorado Anschutz Medical Campus

Short name/subsequent use:

1. CU Anschutz Medical Campus
2. CU Anschutz (when available space is an issue)​
3. Anschutz Medical Campus
   (used only when comparing or contrasting the Denver and Anschutz Medical Campuses)​​

School/College/Unit first use:

University of Colorado School of ____________.

School/College/Unit subsequent use:

CU School of ____________.

For news, events or communications by or about academic or administrative units serving both the Denver and Anschutz Campuses:

Full name/first use:

University of Colorado Denver | Anschutz Medical Campus
(in spoken form, the pipe "|" is articulated as "and the")

Short name/subsequent use:

1. the university
2. CU Denver|Anschutz (when available space is an issue)​

School/College/Unit first use:

University of Colorado Denver School of ____________.

School/College/Unit subsequent use:

CU Denver School of ____________.

If you are preparing a grant application or other legally-binding document (regardless of location or campus affiliation):

Full name/first use:

University of Colorado Denver

Short name/subsequent use:

the university

The following should never be used when referring to the university:

• UC Denver
• UCD
• CUD
• Downtown Campus
• Downtown Denver Campus
• AMC
• Anschutz Medical Center (always use "Campus" instead of Center)
• CU Medical Campus
• any use of Fitzsimons, Health Sciences Center or HSC to refer to the university
• any use of a hyphen (-) or "at" in relation to the university or campus name