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Brand Identity Standards

Brand Identity Standards



Promoting our brand through imagery and visual media

Photography is a vital component in the creation and establishment of successful brand communications. With thoughtful strategy and execution, a picture really is worth 1,000 words.

Our photography should always support and reinforce our brand personality and key differentiators and portray our university as a dynamic, 21st century destination focused on the promise of opportunity, the power of creativity and the impact of discovery.

In general, our photography style is:

  • Journalistic: unstaged and/or spontaneous in appearance
  • Focused: featuring a primary focal point of interest
  • Natural: use of natural light and/or settings whenever possible
  • Active: the point of view is as part of the action taking place, versus a detached observer or archival perspective

Example Imagery

Example imagery ​

An official online database of university photography is available at

For assistance in implementing branded photography into your marketing, communications or operations strategy, contact Marketing and Community Engagement.​​

University of Colorado Denver

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