Photography is a vital component in the creation and establishment of successful brand communications. With thoughtful strategy and execution, a picture really is worth 1,000 words.
Our photography should always support and reinforce our brand personality and key differentiators and portray our university as a dynamic, 21st century destination focused on the promise of opportunity, the power of creativity and the impact of discovery.
In general, our photography style is:
- Journalistic: unstaged and/or spontaneous in appearance
- Focused: featuring a primary focal point of interest
- Natural: use of natural light and/or settings whenever possible
- Active: the point of view is as part of the action taking place, versus a detached observer or archival perspective
An official online database of university photography is available at photos.ucdenver.edu.
For assistance in implementing branded photography into your marketing, communications or operations strategy, contact Marketing and Community Engagement.